When colour mattersMarch 19th, 2020
When colour makes a huge difference
At Atopis we are often asked about the colour of our skin creams. Why are they not white, or a standardised colour like other creams?
Many ‘natural’ skin creams are bleached white or have colour added for a uniform appearance so that they look ‘nice and clean’, but the reality is, bleaching kills any bioactives or natural benefits the cream may have once contained.
Our creams are typically yellow to beige, because our scientific process does not harm our natural ingredients. (In fact, we enhance the natural bioactive super powers of our ingredients!)
Additionally, if you’re wondering why your newest tube of Atopis skin cream is a different colour from the last one, it’s because of seasonal variation in our natural ingredients.
Depending on the time of year, the finished skin care product will appear more yellow or beige simply because our ingredients are sourced from nature.We don’t add any colouring, the colour you see is exactly what nature gave us.When choosing your skin cream, the benefits of using a powerful cream that becomes bioactive on contact with your skin far outweigh the ‘benefits’ of the cream looking white or looking exactly the same colour inside every tube you buy.